Analysis Of Feminist Narratives In Online Streaming Platforms

Abstract

This research analyzes feminist narratives in online streaming platforms, focusing on how these narratives shape and redefine gender representation in contemporary media. With the rise of platforms such as Netflix, Hulu, and Amazon Prime, the portrayal of women and feminist themes has evolved, reflecting broader societal shifts towards gender equity. Utilizing a qualitative content analysis approach, this study examines a selection of popular series and films that feature strong female protagonists, explore intersectional issues, and challenge traditional gender norms. The findings reveal that while some narratives empower women and provide diverse representations, others perpetuate stereotypes or fail to fully engage with feminist ideals. Additionally, the research highlights audience reception, noting how viewers interpret and engage with these narratives in varying cultural contexts. By situating these narratives within the larger discourse of feminism and media studies, this analysis contributes to understanding the role of digital platforms in advancing gender conversations. Ultimately, the study underscores the potential of online streaming platforms to amplify feminist voices while also calling attention to the need for critical engagement with the content produced.

Keywords: feminist narratives, online streaming, gender representation, media analysis, audience reception, intersectionality, digital platforms, empowerment.